• couture_blog2
28. 02. 2013
flyer netnografia festivais ok

Netnografia, festivais de música e user experience: Couture White Paper #1 – 2013

A partir de uma análise comparativa entre os comentários dos milhares de seguidores dos festivais Optimus Alive – Portugal e Lollapalooza Brasil, extraídas de suas páginas oficiais no Facebook, pesquisa aponta a necessidade de não...

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18. 12. 2012
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MarketeerNovembro

Artigo: "Portugal Retro no Brasil" – Revista Marketeer

    Leia aqui o artigo que preparamos para a edição de Novembro da revista Marketeer, de Lisboa, sobre o projeto de pesquisa que avaliou o potencial de mercado dos produtos “retro” portugueses...

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27. 11. 2012
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Anthropology of Markets & Consumption

Anthropology, Academia, Business, Research and Innovation… come together (at last)

It seems like Anthropology and Business are starting to come together more, in academia itself. If encounters between ethnographic practitioners and anthropologists working in industry, so far, seemed to occur mainly outside academia...

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20. 11. 2012
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TIN Lisboa 2012

Couture na TIN Conference Lisboa 2012

O coordenador de pesquisa da Couture, Pedro Oliveira, foi um dos oradores convidados da TIN Conference 2012 em Lisboa, ocorrida no final de setembro. A TIN é “um evento que visa capacitar os...

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07. 11. 2012
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Journal of Business Anthropology

Ethnography and Co-Creation in a Portuguese Consultancy: Wine Branding Research as an Example

The 2nd edition of the Journal of Business Anthropology has an article depicting a Couture case. Read the full case, written by our researcher Pedro Oliveira, here. It's published by Copenhagen Business School (Denmark): zp8497586rq

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30. 10. 2012
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china

Call for Papers, China: International Conference on Anthropological Perspectives and Local Approaches

Besides the call for papers, it worth mentioning that Couture researcher, Pedro Oliveira, is one of the guest speakers next may in China. More infos about the conference and invitation to papers below: “In...

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03. 10. 2012
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produtos_portugueses_retro

Couture investiga potencial de produtos vintage portugueses no Brasil

A Couture – Decode + Disrupt, empresa de análise de comportamento, estratégia e inovação com escritórios em Lisboa e São Paulo, desenvolveu um estudo com 120 participantes para perceber a apetência do mercado...

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16. 09. 2012
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Screen shot 2012-06-26 at 3.32.02 PM

The "Digital Public Space" concept: The Creative Exchange UK

“We are bringing together pioneering companies and the best academic thinkers to explore the potential of something we are calling digital public space. Together we will create new products, experiences and business opportunities which empower anyone,...

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14. 09. 2012
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diversity_problemsolving

"The emergence of a new discipline"

“It is curious that the term “Business Anthropology” has emerged to describe the varied practices and scholarly studies of anthropologists in consumer research, marketing and advertising, design studies and corporate culture work. Many...

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13. 09. 2012
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Japanese-love-doll-candy-girl

Is porn the new pop? Sexless japanese, Feminist porn and new sexual & consumption patterns

On one hand, Couture Brazil heard about the path of Erika Lust, an award-winning adult film director and producer where her feminine and feminist approach comes as an innovation towards pornography market. Moreover,...

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